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A Consortium Planed to Purchase Reebok From Adidas

Posted: 10/23/2014 06:10:03 Edited: 10/23/2014 07:10:03Clicks: 6479


Adidas is a German sporting goods manufacturer. As the second biggest manufacture of sportswear throughout the world, it is an affiliated firm of Adidas Group. It also has trousers make of cotton knitting fabrics or polyester knitting fabrics.

It is reported that a consortium consists of investors from Hong Kong and Abu Dhabi put forward a project of purchasing Reebok from Adidas. Accomplishment of this deal will terminate the 8-year yet disappointing alliance between this two sport shoes manufacturers. According to insiders, the investment organization Jynwel Capital of Asian Liu clan and a fund scheme related to Abu Dhabi government mailed the board director of Adidas and put forward the plan that buy Reebok at about 1.7 billion euro (2.2 billion USD).

This year, Adidas runs a rough business as the world second sport garments manufacturer. In the last ten days of July, Adidas adjusted its profit expectation for 2014 and 2015. This is the second adjustment of profit expectation during 12 months or more. Compared with last year, Adidas’ net profit in first quarter of 2014 decreased by 27% than that of first quarter in 2013 and turned out to be 348 million euro. The earning reached 69.98 billion euro, decreasing by 2% on year-on-year basis. After adjusting the exchange fluctuation, the decline scope rose to 5%. According to previous prediction, sales in 2014 are expected to grow by 10%. However, the growth now is just 5%. What’s more, the operating margin will range from 6.5% to 7% with inventory liquidation, shorter than the predicated 8.5%-9%.

CEO Herber Hainer of Adidas declared in a statement that, “Our primary task in the remaining time of 2014 is to maintain the development momentum of products and markets. We should take corrective measures to guarantee steady profit in future.”