Changzhou Evergreen is the first project of Hangzhou Evergreen garment market in full operation of the development strategy. The strategy aims at trading throughout the country on base of Hangzhou.
Changzhou Evergreen covers an area of nearly 110 thousand square meters, of which land used for garment management accounts for 50 thousand square meters. In November 2013, the first and second floors of this market were put into operation. The total management area of these two floors is 25 thousand square meters.
Up to now, most of the settled commercial tenants are manufacturers. They are also suppliers of Taobao. According to the market, the present 500 on-sale garment brands in Changzhou Evergreen are generally lower than Taobao Price with a gap about 10%-15%.
From the aspect of showing features and filling up market vacancy, the third and forth floors of Changzhou Evergreen are involved in leather and fur. The third floor presents suitcase, ornaments and shoes, while the forth has introduced 60 brand manufacturers that focus on fur. There is also an area which is specialized in delicious food.
The client base of Changzhou Evergreen mainly is concentrated on the young generation. Hangzhou-Style brand clothing targets “youth, fashion and trend”. Among that, women’s dress here occupies over 50% of the whole market.
Apart from price advantage, fur manufactures are also ensured with good after-sales service. It’s known that some fur manufacturers that settled down in Evergreen will launch services like style-change of old fur clothing, replacement of linings and buttons, cleaning for free, etc.
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